<aside> <img src="/icons/flash_yellow.svg" alt="/icons/flash_yellow.svg" width="40px" /> The Negative Keywords section is a valuable resource for refining your Google Ads targeting. It contains lists of common negative keywords, carefully categorized by industry, that can help you avoid unqualified clicks and wasted ad spend.

Use these lists to prevent your ads from showing up for irrelevant searches and increase the overall efficiency of your campaigns. Simply choose your industry, copy the relevant keywords, and paste them directly into your Google Ads account. Remember to regularly review and update these lists based on your campaign performance and business needs!

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By Intent:

Budget Searches

Job & career searches

Educational Searches

By Industry:

Retail/E-Commerce

Real Estate

Automotive

Education

Finance & Insurance

Travel & Hospitality

Healthcare & Pharmaceuticals

Home Services

Restaurants & Food Services

Legal Services