<aside> <img src="/icons/flash_yellow.svg" alt="/icons/flash_yellow.svg" width="40px" /> The Audience Targeting & Segmentation Toolkit provides essential insights into optimising your Performance Max Campaigns through precise audience targeting and segmentation. By understanding your audience demographics and behaviours, you can create more targeted campaigns that resonate deeply with your customers, leading to improved ad relevance and higher conversion rates.
Use this resource to refine your audience targeting strategies, segment your audience effectively based on demographics, interests, and behaviours, and ultimately drive impactful results for your ad campaigns.
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