<aside> <img src="/icons/flash_yellow.svg" alt="/icons/flash_yellow.svg" width="40px" /> Utilise this guide to set up automated scripts, that allow you to peer into the ‘black box’ of PMax data and gain valuable insights and make data-driven optimisations.
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| Script | Benefit | Link |
|---|---|---|
| Performance Max Non-Converting Search Term Alerts | This script identifies search terms in your PMax campaigns that have received significant clicks but zero conversions, then sends a weekly email with a Google Sheet listing these terms. It helps reduce wasted ad spend by allowing you to quickly add non-converting terms as negatives, ensuring more efficient use of your budget. | https://nilsrooijmans.com/google-ads-script-pmax-non-converting-search-term-alerts/ |
| PMax Trending Search Categories | This script generates a weekly report in Google Sheets highlighting search categories with significant changes in impressions within your PMax campaigns. It helps you identify trending search categories, allowing you to optimise your campaigns by adjusting keywords, updating creatives, and refining your landing pages based on current trends. By providing insights into shifts in search behaviour, this script enables you to act quickly on new opportunities and mitigate any downturns in performance. | https://nilsrooijmans.com/google-ads-script-pmax-trending-search-categories/ |
| PMax Visibility | This free script provides valuable insights into your Performance Max campaigns by creating a Google Sheet that tracks trending search categories. Although it’s designed for a single Google Ads account, it delivers essential data on how matches your assets to user queries and changes in search behaviour. | ‣ |